When it comes to promoting your crowdfunding campaign online, it’s best to use every possible channel to ensure that you’re getting your project out there to the masses.
While there is no substitute for a dedicated pre-launch strategy and proven marketing campaign, there are avenues for organic outreach that could send potential backers to your Kickstarter page.
Keep in mind that selfish template-based blasts are unlikely to receive much traction. Whatever your community you’re reaching out to, make sure to keep the focus on that community itself. Let them know why it would mean so much to you if they checked out your campaign, and remind them of all the awesome benefits for them, too!
Let’s get started with our list of 21 awesome places to promote your Kickstarter campaign!
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Industry Websites
Crowd Funding Forum is a great crowdfunding industry site where you can also engage in a discussion with other project creators, track news trends such as equity crowdfunding, and discover the hottest projects of each week.
I’d recommend trying to be a bit active before going about promoting your campaign. Although you might not reach the target consumer here, you will encounter a group of people who are passionate about crowdfunding and might be willing to help you out.
Kicktraq might seem more of a tool that you can use to forecast the progress of your campaign, but it’s also good for SEO.
In addition, you can submit articles that bloggers have written about you and they may appear on the front page, which will drive traffic to your campaign.
I frequently scan Kickstraq for cool new projects, so you might generate blogger interest by posting on the service as well.
The Gadget Flow has over 25 million monthly visitors that are eager to discover great new products.
It’s the world’s leading product discovery platform, and can be a great mode of promotion for your Kickstarter project. Definitely check it out to see if it’s right for your project — especially if you’re in the tech / design category.
CrowdfundingPR is our partner website where you can submit a free or enhanced press release for your campaign or news related to crowdfunding.
You budget at least 3 days from the time of submitting an inquiry to having the order delivered, though we can rush orders in some cases. The press release isn’t dead yet! Even if a press release leads to one or two backers, it’s worth your while.
Kickstarter Forum is also a community where creative types can like, share, and support kickstarter projects.
Over the years, the site has built a strong group of crowdfunding evangelists behind it that are more than willing to provide feedback. Use them as a resource!
Facebook Groups
Kickstarter | Crowdfunding | Indiegogo
Equity Crowdfunding | Wefunder | StartEngine | Republic | Reg CF
Promote Your Crowdfunding Campaign
With over 26,000 members, this is a great place to share your campaign with a community of crowdfunding enthusiasts who enjoy helping each other out.
Another strong Facebook community with over 12,000 members. It’s a great way to connect with fellow crowd funders and showcase live Kickstarter / Indiegogo campaigns!
While this is obviously more of a niche group, if you’re launching a tabletop game, it’s worth checking out.
And while you’re at it, check out this article: 7 Places to Promote Your Tabletop Game on Kickstarter.
Promote Your Crowdfunding Campaign
Here’s another Facebook Group that is pushing the 14,000 member mark.
The community is extremely active, so make sure to have a compelling image and copy to stand out among the pack!
Kickstarter Collaborators Club
The key to gaining traction in this group is through community engagement.
Follow other creators, comment on their campaigns, and like their member pages. It’s all about give and take!
Promote to Your Niche
Take some time to peruse Facebook groups that aren’t particularly related to Kickstarter, but are talking about your niche.
For example, if you’re launching a book, you might want to press in to literary communities on the platform. Just remember — don’t be spammy! Connect!
Entrepreneurial Social Platforms & Magazines
Product Hunt tends to showcase only the most innovative and successful emerging projects, so you might need some social proof from your campaign funding meter to get listed.
But if you’ve got some momentum and you’re looking to keep it going, you should consider submitting your project.
Cool Backer seeks to curate the coolest projects that are currently seeking backers on crowdfunding platforms.
They also promote projects that have been successfully funded and ready to order, as well as ‘Projects That Are Coming Soon.’ Submit your project and if they love it, they’ll list it!
Thrillist writes articles on lifestyle subjects all the way from food and drink to dating.
If your campaign falls into these categories, reach out to the site owners and see if they’ll write about you. They’re super friendly and attentive, so just be yourself and work to build a relationship!
Bless This Stuff is an online web magazine for guys that covers everything from men’s style, gadgets, gear, technology, and vehicles.
If your target demographic is primarily male, this could be an avenue for you. Reach out to the editors via the Contact Page to submit your pitch.
Got a quirky or especially weird product?
Oddity Central is all about promoting strange, partially ridiculous projects. It’s a great way to tap in to a niche market of buyers looking for funky gizmos and gadgets!
Killer Startups has been around for a while now, promoting startup companies including, but not limited to, Kickstarter campaigns.
They featured Uber back in 2010 before the company even had an app. You could be their next great success story!
The Startup Pitch is premised upon creators creating simple pitches to promote their product.
Keep in mind that free submissions can take up to two months for approval. So if you’re looking to use The Startup Pitch as a means of promotion, make sure you plan ahead.
Bloggers and Other Communities
Got a successful campaign that you’re looking to share with the world?
I’d love to feature you on my podcast!
If your still in the early stages of planning your campaign, I highly recommend that you check out my book: The Kickstarter Launch Formula. Get the free audio book with Audible’s 30-day Free Trial.
Looking for more personalized support?
Book a coaching call with me. I’ve helped tons of Kickstarter creators reach their funding goals in the past, and I’m ready to go to work for you!
We’ll get your campaign out there to the masses through every channel available to ensure that we do everything we can to reach your goals.
Good luck with your campaign! And remember – Crowd Crux is here to help!
