This is an Ask Sal podcast, where you submit your questions and I answer them! Andrew Cross asked:
“This is the second time I’m launching a campaign. What are the best ways to get external traffic to your Kickstarter page?”
While some crowdfunding campaigns will receive 90% of their backers and pledges from the Kickstarter ecosystem, the majority of campaigns tend to see a 50/50 or 60/40 breakdown. There are even some projects that drive 90-100% of their own traffic!
I don’t have stats to back this up, actually, it would be great if Kickstarter released this in aggregate form, but this is the hearsay findings from speaking with many entrepreneurs on this podcast.
If you’re interested in seeing the breakdown for a particular campaign in terms of the number of regular Kickstarter backers that pledged to the project, you can use this feature.
Links and resources mentioned:
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry.
- PR Sites
- Journalist outreach
- Marketing your project
