Daniel Zengel asked a question today about getting media attention for your crowdfunding campaign and how to go about leveraging that first hit into even more media hits.
I’m going to discuss a few different techniques for getting on a blogger’s radar. Remember, you should never lie in any way when marketing your product, but sometimes you’ll have to hype it up a bit.
Many of these strategies are covered in Ryan Holiday’s book, which I’ve linked to in the show notes below.
Links and resources mentioned in this episode:
- BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
- Trust Me, I’m Lying: Confessions of a Media Manipulator
- Haro
- Press release websites
- MuckRack
