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I have one word to describe this podcast episode – inspiring!
Re-listening to this episode gave me chills. But it’s not just because Alexandra Castro is a good friend of mine, or even that she ended up raising over $10,000 on Kickstarter in one of the hardest categories, Theater.
This episode is magical because it shows what’s possible. It shows how you too can raise money for your passion, if you just get up off your butt and put in the hard work to make your dream a reality.
In this episode, I interviewed Alexandra Castro, a first-time producer, actress, and plus-sized model. She shares the very blueprint that she used to launch her Kickstarter project and how you can do the same.
What’s more, you’ll hear the story of how one backer, that she doesn’t even know, donated $1,000 to her campaign and exactly why they did.
In this episode, you’ll learn:
- What Alexandra did to prepare for her theater campaign
- How to set the fundraising goal for your play
- Ways to come up with must-have rewards for your theater project.
- Why you absolutely must do a soft launch
- The importance of personal emails and why they’re overlooked
- A trick for making a great video pitch (that anyone can use)
- How Alexandra so many strangers to back her campaign (25 percent)
- The amazing story behind one donor giving $1k+ who she didn’t even know
- How one change made her campaign skyrocket
Links and resources mentioned in this episode
- Alexandra castro’s website
- Fat Pig Kickstarter campaign
- Heather Provost
- Stella Adler
- 9 things to do before launching
- Mailchimp
- Body image blog post
- Brian murphy
- Broadway play publishing
- How to win friends and influence people
- Get tickets to Fat Pig by Neil Labute
- Fulfillrite: Get help shipping out your Kickstarter or Indiegogo rewards to your backers! They also help with ecommerce fulfillment.
- The Gadget Flow. Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
