Crowdfunding has become a great option for non-profits looking to supplement or move away from traditional fundraising methods.
Charity and non-profit fundraising events are still a big part of things (like walks, runs, bake sales, etc.), but establishing an online presence is important if your organization wants to stay relevant in a social media driven world.
Putting even a small percentage of your fundraising efforts into crowdfunding can make a big difference for your non-profit. In addition to actively engaging your audience on social media, you can learn how to increase your overall funding and raise awareness for your issue at the same time!
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
If you want to learn more about the non-profit crowdfunding landscape or you plan on launching a non-profit crowdfunding campaign soon, take a look at these 10 statistics that will give you an idea of how non-profits are taking advantage of crowdfunding:
1. The average crowdfunding donation is $88.
2. On average, funds raised via individual charity fundraising pages earn less ($534.49) than projects run by a team that is crowdfunding for the same issue ($9,237.55).
3. Around 28% of donors are repeat donors.
4. December 3rd is #GivingTuesday! This online event was created to encourage people to donate to charity around the holidays. Online giving increased by 90% on that day from 2012 to 2013. The average online gift was $142.05.
If you have flexibility in terms of choosing your launch date, just waiting to make sure that your campaign is live on #GivingTuesday, can help you do better. Doing a little research can help you figure out the best time to launch – and timing is important!
5. 42% of millennials give to causes that inspire them in the moment; they like to know how their donations will make a difference.
A lot of platforms allow you to create donation tiers which are a perfect way to explain to backers what different contribution levels will do for your charity or non-profit.
For example, An Hour of Code for Every Student (which raised over $5 million on Indiegogo in 2014), structured their reward levels to sound like this:
“At $10, you’re bringing the Hour of Code to over 300 students! It only costs 3 cents/student impacted.”
“At $30, you will bring the Hour of Code to 1000 students!”
You can see how this gives backers information on exactly how many students they will be helping with their donation. This encourages them to donate because they know that they will actually be making an impact in people’s lives.
6. Fundraisers with a video raise up to 4x times more than those without videos.
7. In one survey, 55% of those who interacted with a non-profit on social media were inspired to take further action (donating money was the most common way that they did).
8. The top 3 online fundraising channels for non-profits are website donation pages (60%), social giving (19%) and portal donations (10%). You can check out the infographic below for more information.
9. In 2013, 30% of the $5 billion raised via crowdfunding went to social causes.
Yes, the crowdfunding industry has gotten that big – and it keeps on growing! You can learn more about the overall crowdfunding industry here.
10. Non-profits were 24% more likely to have increased their fundraising revenue from 2012 to 2013 if were accepting online donations.
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
Conclusion
Crowdfunding is a low cost option for non-profits interested in reaching new supporters and taking advantage of the growth in online giving that has occurred over the last few years.
Many platforms cater to non-profit crowdfunding campaigns including Causes, CrowdRise, CauseVox and more. While most non-profits are using online fundraising in addition to in-person events, social media and email driven fundraising, launching a crowdfunding campaign can increase your funding revenue and help you attract more donors who are passionate about your cause.
To learn more about how non-profits are using crowdfunding to do things like gain exposure and attract corporate attention, check out 5 Ways Nonprofits Can Use Crowdfunding.
