You can see the full Indiegogo Playbook here. Below, I’ve listed out 11 facts I’ve learned from the Indiegogo playbook. Leave a comment if you find it to be helpful and let me know what kind of campaign you are running!
1. The average contribution amount through email is about 20% higher than for contributions through other sources.
2. On average, campaigns launched on a Monday or Tuesday raise 14% more in the first week than campaigns launched on all other days of the week.
3. Indiegogo projects that use a video raise 115% more money than campaigns that do not.
4. Indiegogo campaigns that send out at least 3 updates raise about 239% more money than those that post two or fewer.
5. The 4 P’s as to why people pledge to crowdfunding campaigns: “people, passion, participation, and perks. Often, people contribute to support other people—maybe contributing to the campaign of a friend or another inspiring individual. Others contribute because they’re passionate about a mission, such as women’s health or elementary education. Others are motivated by a desire to participate in something big, like building a new community center in their hometown. And often, people contribute to receive perks, the cool things or experiences they get in return for their contributions.”
6. Indiegogo campaigns offering perks raise 143% more money than those that do not.
7. Campaigns that hit their goals exceed them by 42%. So it is in your interest to set a lower goal than you might have expected at first.
8. Most Indiegogo campaigns that meet their goals raise about 30% of their funds from their immediate network.
9. On average, about 22% of the funds raised by an Indiegogo campaign come from people clicking on social media posts.
10. After you’ve showcased at least 3 campaigns that have raised a total of at least $15,000 among them, you will be featured on the Indiegogo Partner Gallery.
11. Campaigns run by two or more team members raise 94% more money than campaigns run by single individuals.
