Today, I spoke with Angelica, the cofounder of Taktyl Studios and the successful ActionCraft Toy Box .
Angelica was in charge of all of the marketing for this project and shared some really insightful bits of wisdom that they accumulated throughout their 45 days on Kickstarter.
Gotta admit, I loved the product for this campaign. You can see some images from the campaign below.
In This Episode, You’ll Learn
- How the team raised $10,219 from 137 backers.
- The team’s founding story and how the product started out.
- The template the team used when putting together the project’s page.
- What it feels like the first days on Kickstarter.
- The biggest traffic and pledge sources for the project.
- Things the team would have done differently.
- Which platforms the team bought ads on.
- The exact promotional techniques used (one stranger donated $1,000)!
ActionCraft Toy Box Kickstarter Campaign
Links and Resources Mentioned In This Episode:
- Kickstarter Beginner Course.
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They help you ship out products to your customers and backers!
- Taktyl Studios
- Papertoy Adventures Blog.
- Listen on iTunes.
