Your Kickstarter pitch video is the most important part of your fundraising page.
It’s the FIRST thing that visitors will see before deciding whether or not to back your crowdfunding campaign.
This video can make them pull out their wallet, put in their credit card info, and support your project.
Or… it can make them close the browser window, hit the back button, or go see what else is trending on Kickstarter.
Rather than viewing your video as a “nice to have” that explains your project, you should see it as a core weapon of influence.
In the video that I’ve put together for you today, I want to go through some of the common mistakes that I see when entrepreneurs and creative types are putting together their video.
Stay clear from these mistakes at all costs!
Did you find this video to be helpful?
Would you like more content like this?
I only put out quality education and helpful tips. If you’d like to receive this from me, take a second to subscribe to my YouTube channel.
Once you do, turn on notifications so that you’ll get an email from me when I release new content. Thank you :).
While video quality is important there is something that matters even more…
1. How to maintain attention online
In order to sell a product to someone, you first need their undivided attention. With so many distractions online, this can be hard to get. It’s even harder to keep.
I talked about an easy way to maintain attention in the video. It’s hard to keep attention for much longer than 3 – 4 minutes with an online video. That’s just how humans are.
After 3 minutes, we tend to tune out, wonder “what’s in it for me” and begin to scroll down the crowdfunding campaign page for more information.
Aside from what I mentioned in the video, a simple way to maintain attention is to keep the video short. You don’t want any lulls in the video. You want to keep the visitor tuned in until the very end.
Someone who watches your video until the very end is a likely buyer. Having a long video makes it harder to accomplish this.
2. Show don’t tell (here’s why)
People rarely believe what you tell them. Especially when this is the first time that they’re meeting you and your product online.
Marketers make claims and promises all the time. We tend to slightly intrigued but ultimately tune them out until we’re shown PROOF. Words can impact our thoughts, but it’s really seeing other people and seeing the product that stimulate our emotions.
You can spend 3 minutes talking to the camera, but a better approach for your pitch video would be to add in b-roll so that as you’re talking, you can show different views, angles, and perspectives of the product.
Show people using the product in different ways and in different environments. A viewer will subconsciously imagine themselves enjoying the benefits of the product in those settings. They will also look at the people on the screen using it and make judgements.
If you see someone who is similar to you using and enjoying a product, then you’re more likely to look into it yourself. You bond with that person because they are from the same tribe.
3. What about white board explainer videos?
I love using white boards to illustrate concepts. I have white board explainer videos on my YouTube channel. They are a killer way to educate and teach key concepts.
However, when it comes to crowdfunding, they aren’t great for moving someone to a purchasing decision. Yes – they can be used to share how an app or bit of software works. But, it would be a mistake to use it as your main Kickstarter pitch video.
Here’s why – with a crowdfunding campaign, the product isn’t made yet. You’re raising money to actually go out there and create/mass produce the product. It’s early-stage innovation.
The backer has to trust you and that you’ll deliver on your promises. The easiest way to create trust is to sit down with someone in person. It’s hard to “talk someone into something” without sitting across from them.
Since you can’t do that, the next best alternative is to make a video showcasing you or your teammates. The viewer will instantly get a sense of who you are, how you talk, and your overall vibe.
A traditional video also gives you the opportunity to include b-roll content which showcases the product, how it’s used, and the benefits that it will bring to the customer’s life.
What about music?
I reveal many more mistakes and things that you must keep in mind when making your fundraising video. Just go and watch the video to discover all of them.
Video is powerful because it makes viewers FEEL emotions. Another easy way to get your visitors to feel emotions is with music!
You can use instrumental background music to bring out those emotions and get people to feel positively towards you and your brand.
I hope that you’ve enjoyed some of the tips that I’ve shared with you today. It’s my goal to share valuable education with you leading up to the launch of your campaign.
I want to make sure that you are prepared for the common mistakes and know how to go out there, attract a crowd, sell them on your vision, and effectively raise money.
For more tips, take a sec to subscribe to my newsletter down below :).
