The is a great example of how a local artist with an abundance of passion and a willingness to work can launch a new project and captivate the attention of the crowd.
In this episode, I talked with Nathaniel Badder to learn more about how he managed to raise over $10k through crowdfunding and why he decided to quit his job to go full-time on his own business. It’s one of the more inspiring interviews that I’ve conducted! You can listen to it below or on iTunes.
Show Notes
This episode is sponsored by Fullfillrite: Kickstarter and crowdfunding reward fulfillment services.
Kickstarter campaign link for 36 Letters: Click here.
Kicktraq Statistics Link: Click here.
Amount Raised: $11,590 from a pledged of $10,630 goal.
Campaign Duration: 25 days
Number of Backers: 102.
Avg. Pledge per Backer: $114
36Letters Company Website: Click here.
Books/Authored mentioned:
– 48 Days to the Work You Love
– Chris Guillebeau – The Art of Non-Conformity
Notes:
– Local shopping from local creators or craft hobbyists is a growing movement that creators can capitalize on when launching a campaign.
– Nathaniel decided to go with Kickstarter because he found the user interface easier and more intuitive.
– Before launching the campaign, it’s important to “prime the pump” and put hours in before you launch to gather a bit of a fan base.
– The pledges in the first week mainly came from Nathaniel’s social network and their social network.
– The feedback has been incredibly since launching the project, both on Nathaniel’s new initiative and his artwork. He believes it was his compelling and genuine story that motivated people to back him.
– Nathaniel is big on deadlines and made sure to be realistic. He also scheduled a launch party for when the project ended. He found that having a tight deadline is better than having a long and drawn-out deadline.
– The marketing aspect of a campaign will continue to bear fruit into the reward-fulfillment phase because new people will come across or see your artwork/product and ask where they can get one.
– Looking back, Nathaniel would give more thought to the best way to market the campaign to complete strangers.
What city do you want Nathaniel to come to next?
Let us know in a comment below! You can check out his artwork here.
