When it comes to launching a Kickstarter campaign, the process starts long before you hit the ‘Go Live’ button.
What I’m talking about here is pre-launch. This usually starts several months ahead of your campaign, allowing you to build a crowd that is eager and primed to back your product the minute that you launch.
Pre-launch is one of the most important elements of any campaign. And today, I’m sitting down with a creator who reached their funding goal in just 30 minutes.
The project is called Owlbear Plush — a stuffed animal that comes with digital integrations. It’s a super unique product, and I think you’re going to find the conversation to be extremely insightful.
You’ll come away with strategies that you can apply to your own campaign, learning how to attract over 7,000 backers for a $385k+ raise.
Enjoy!
Resources and Tools Mentioned on the Show
- Learn more about Sal’s Mastermind Community
- Audit a Crowdfunding Class for Free
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
- Owlbear Plush
