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EP #380 Go From A Failed Kickstarter To A $217K Mega-Success | CoLab

Here’s the thing.

It doesn’t matter how much you prepare for your first Kickstarter campaign; there’s still a high chance of failure.

However, what you do after the failure is crucial. Unfortunately, most people give up and tell themselves that the project isn’t for them.

That’s precisely what you don’t want to do. Instead, aim to follow today’s guest’s lead!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Jon, who reached a whopping $217K for his tabletop game CoLab. In this game, you aim to build things like monsters and potions in a shared laboratory space to become the most renowned scientist amongst a group of other mad scientists.

It’s hard to imagine that his first campaign wasn’t successful with how well this one did, but that’s why we must learn from him! Instead of giving up on the idea outright, he analyzed what went wrong and tried the campaign again.

During your listen, you’ll hear Jon talk about:

  • The secret trick to coming up with killer product ideas
  • The #1 thing to do before launching a Kickstarter campaign
  • What to do after an unsuccessful crowdfunding campaign

So if you’re looking to start your very first Kickstarter campaign, then go for it. 

If you fail the first time, that’s okay! All you need to do is pick yourself up, learn from your mistakes, and try again. That is the only way to succeed.

So grab your pen and paper, and enjoy your listen!

Resources and Tools Mentioned on the Show

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way.