EP #406 Record-Breaking $1.03 Million Kickstarter Secrets | Acheron & Styxx

Written by SALVADOR BRIGGMAN

Ever wondered what goes into a first-time Kickstarter that blows way past its goal?

Here’s a hint: it’s not marketing (though that doesn’t hurt).

It’s not even so much about getting media coverage.

It all starts with your community!

It’s about reaching those people who believe in your mission enough to support its growth.

But how does this work in real life?

Today’s guest, a #1 New York Times Bestseller and a record-setting Kickstarter creator, has a lot to say about that.

We are speaking about female author Sherrilyn Kenyon who has managed to raise $1,038,010 from 4,252 backers on Kickstarter for the special edition of her novels, Acheron & Styxx.

That’s twice past her funding goal!

Sherrilyn’s crowdfunding journey started when her publishers refused to do the special edition for her.

With the help of her fans, she managed to raise the highest-funded fiction campaign on Kickstarter for a female fiction writer – that’s literally one for the books!

So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Sherrilyn about what went into the seven-figure campaign, how she made the best possible use of the platform, and what is the one thing she wishes she knew before launching.

Whether you are an inspiring writer looking for an alternative way to fund your book or are just curious about how to smash your next campaign, we promise this one is well worth your time!

We hope you find it as inspiring and helpful as we did!