EP #410 How to Raise €181k Without a Marketing Budget | Pen Tips

Written by SALVADOR BRIGGMAN

Do you know this feeling?

When you are just getting started with something, the obstacles always seem to outnumber the opportunities.

It’s frustrating. Especially if you have zero funds for essential things like marketing your project.

But here’s an unpopular opinion:

You can launch a successful Kickstarter without spending a dime on marketing.

Sounds crazy, right?

Wait till you hear from today’s guest who has managed to raise €181,627 from 3,062 backers on Kickstarter without any.marketing.budget.at.all.

Instead, he applied some pre-launch tactics that kindled the fire underneath the campaign, got the crowd really excited about his product, and made people want to buy it, preorder it, and own it like mad!

What really goes into building such a strong community?

In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to creator Marc Tuinier about how he managed to do all of that and bring truly incredible products to the market, PenTips and PenMat for iPad.

Since his first product’s inception two years ago, Marc has consistently worked on improving it, listening to people’s feedback, and is now doing his second Kickstarter campaign.

You’ll learn how he managed to get strangers to care, support, and invest in his mission and the non-traditional tools he used to set his brand up for success.

If you are someone who wants to develop a product that really stands out and launch a killer Kickstarter campaign, be careful because we think you’ll love this episode!

Just grab a pen and paper. You’re going to need it!