What is the secret formula to coming up with big ideas?
(you might want to sit down for this one)
It’s about starting small.
And this episode is a great testament to that!
Today’s guest was studying to become a doctor, was doing his medical training, and was doing a PhD on the side when an epiphany moment happened and he decided to take a totally new direction.
This one decision led to really incredible things such as coming up with a product that solved a real-world problem, creating a community of raving fans around it, and launching two killer campaigns!
Their second Kickstarter actually got – sitting down already? good! – one million in the first 24 hours!
In today’s episode of the Demystified podcast, you’ll hear Salvador Briggman speak to Luke Campbell, the creator of wireless earbuds NuraTrue, about all the micro steps, tactics and tools that went into this success.
Luke will share what he has learned from doing two successful campaigns, how raising on the platform has changed since their first Kickstarter 5 years ago, the pre-launch tactics that helped them get great PR, and much more!
This episode is packed with useful information for those of you who are considering crowdfunding for the first time, as well as experienced Kickstarter creators.
Plus, there is a really great story behind this episode.
Hope you enjoy the listen!
Resources and Tools Mentioned on the Show
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- NuraTrue Pro – Wireless Earbuds with Lossless Audio
