EP #430 PR Secrets From A $100,848 Crowdfunding Success | Uphold Living

With new brands and products emerging every day, how to actually break through the noise?

The answer may slightly differ depending on the type of product or brand you’re planning to launch.

But if there’s a universal strategy that could be adapted to any crowdfunding campaign, in today’s episode we’re as close to it as it gets!

When Covid-19 hit in 2020, our guest started working on their passion project: creating reusable cutlery that is light and strong enough to fit into your pocket.

It was also around that time when countries around the world started to legislate against single-use plastics, so they knew that there was a need for the product.

Fast forward to 2023, and their product has raised over $100k on Kickstarter and Indiegogo from thousands of backers.

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and Hong Kong creator Eric Tong talk you through the pre-launch tactics behind this mega success and some of the PR lessons they learned along the way.

You’ll discover how to use PR to spread the word about your product in and beyond the crowdfunding space, how to keep the momentum after the campaign launch, and how to time your campaign for the best results.

Plus, Eric shares an insider hack on how to build trust with your future backers that you won’t find on a Google search.

Hope you get some valuable information and inspiration from today’s show!