EP #435 Surefire Way To Raise $613,204 on Indiegogo For A Tech Product | Hearth Display

The most successful crowdfunding campaigns out there have one thing in common:

They all have a solid crowdfunding community on the launch day.

Today’s guest is living proof that if you are willing to put in the work and really listen to your audience, your campaign’s success is pretty much inevitable.

We’re speaking to Susie Harrison, the co-founder of a women-led startup that raised $613,204 on Indiegogo for their bold new household management tool Hearth Display!

Susie and her co-founders built the brand around the mission of democratizing household work across all members of the family.

So far, so cool.

The challenge was convincing their target audience in their mission too.

By the launch day, they had worked so hard to build a lasting crowdfunding community that they wildly surpassed their funding goal just on that first day!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to Susie Harrison about the critical factors that led to this mega success so you can apply them to your next campaign too.

What general rules of thumb worked for them and what would they advise against?

What are the two things you should focus on to replicate their success?

And how did they maintain their audience’s interest until the launch day?

You’ll learn the answers to these questions and more in today’s episode!

Hope you enjoy it and if you do, please take a second to leave us a positive rating or review on iTunes.