Menu

EP #446 Tabletop Games Expert Shares Lessons From A $703,386 Kickstarter | Let’s Go! To Japan

When launching your crowdfunding campaign, your  #1 goal is to make a BIG impact on the launch day.

And the only way to have a successful first day is to build a strong community before the launch day. 

That’s just a cold hard fact. 

But what are some of the steps to get there?

Today’s guest is a creator who has launched close to ten mega-successful crowdfunding campaigns.

Each one of their campaigns hit it big already on the first day. 

Crowdfunding has become such a huge part of their business that he and his team have developed an entire crowdfunding game plan. 

The numbers say it all: 

Their latest Kickstarter for a tabletop game called ‘Let’s Go! To Japan’ attracted $703,386 from over 11k backers!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and COO of AEG, Ryan Dancey delve into the ins and outs of multiple killer campaigns so you can replicate this success.

Ryan is a walking encyclopedia when it comes to the tabletop gaming industry, having been the vice president of RPGs and the brand manager of Dungeons & Dragons. 

You’ll hear his take on getting more email sign-ups, setting up pledge levels, tapping into the crowdfunding network, and keeping your team motivated each step of the way!

As you listen to today’s show, take the time to understand the creator’s mindset, what worked and didn’t work for them. 

Enjoy it and make sure to take some notes because this is a whopper of an interview!

If you find it useful, please let us know by leaving a positive rating or review on iTunes – you’d really make our day!

Resources and Tools Mentioned on the Show

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way.