If there’s one thing that makes or breaks a campaign, it would be how you interact with your community.
And I’m not gonna lie, the crowdfunding community can be a harsh one sometimes.
But once you create a product that lives up to their expectations, they will be your biggest, wildest, most loyal supporters.
Because if you have a thousand people review your product and have their opinion listened to, that’s where the magic happens.
Today’s story is an incredible testament to the power of crowdfunding and listening to your crowd!
We are lucky to speak to a creator who has raised multiple successful campaigns on Kickstarter and Indiegogo.
Their latest product has been a huge hit on Kickstarter, having raised $587,256 from more than 2k backers – and counting!
They launched their first product on the market but crowdfunding is where they were truly born as a company.
And even though they have all the means to lift a product off the ground outside of Kickstarter now, they are not leaving the crowdfunding space for anything.
Wonder why?
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the co-founder of UNIT 1, Juan Garcia Mansilla, about building a brand from scratch through crowdfunding.
Juan shares incredible tips for new founders and some of the hard-learned lessons that will – hopefully – make your next campaign much easier.
For example, you’ll learn why they decided to go against some of the unspoken rules such as setting the project duration for 60 days and why the importance of day 1 of the campaign might be overrated sometimes.
Ultimately, the more you do, the more you learn when to follow the rules and when to break them.
We hope you leave today’s episode with a deeper understanding of the mechanics of a crowdfunding campaign, and that you’ll actually put this info to practice.
Enjoy the listen, and if you do, please let us know by leaving a positive rating or review. It’d mean the world to us!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- UNIT 1 Aura on Kickstarter
- UNIT 1
