Alright, I’ll say it: crowdfunding is not what it used to be ten years ago.
The game may be pretty much the same but the rules have changed a lot.
So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don’t work so much anymore.
We are lucky enough to speak to a creator who has run two 6-figure campaigns on Kickstarter and Indiegogo.
They managed to turn an abstract concept from a sketch into a product that people can take home.
And not just that, they build an entire brand from scratch around their vision.
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into this massive success!
Aaron shares some incredible insights, such as how they built credibility into the campaign, why they decided not to rely on organic traffic on the launch day, and what social media channels they used to reach customers.
You’ll also hear his take on the hot debate Kickstarter vs. Indiegogo.
If you are trying to find that fine balance between being an artist and an entrepreneur, this one’s for you.
Or if you want to learn how to blow past your funding goal, we’ve got you covered too.
It’s a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes!
Hope you enjoy it, and if you do, please take a second to leave us a positive rating or review on iTunes.
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Fluora Mini on Indiegogo
- Fluora
