As an aspiring creator, chances are you’ve had at least a dozen game-changing product ideas.
But the thing is, an idea alone is never enough.
You need to work hard on developing it and bringing it to the world. And oftentimes, this means sharing your idea with others.
This is especially the case when you want to launch using crowdfunding websites like Kickstarter or Indiegogo.
So, how do you strike the right balance between getting that fresh feedback and involuntary gifting someone with a million-dollar idea?
Today we speak to a successful creator who decided to communicate every step of the product development process from day one.
He even went as far as extending the design process so he could incorporate every last idea people gave him about improving the product.
And guess what?
He has raised two successful crowdfunding campaigns, with the latest one attracting $545,934 from 3138 backers on Indiegogo!
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the founder of GOAT Tools, Michael O’Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal.
Michael shares how he involves his backers in the product development process, what are some of the hidden costs when running a campaign, and his take on getting the product to the next step after the campaign’s over.
You’ll also learn why if you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign.
If you’ve someone who has never created a product before, you’re gonna get a heck of a lot of inspiration from this episode.
Hope you enjoy it and if you do, please take a second to leave us a positive rating or review. It’d make our day!
Resources and Tools Mentioned on the Show
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Join the Kickstarter Forum
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- GOAT Modular Multi-tool on Indiegogo
