One of crowdfunding’s best-kept secrets is the practice of testing.
You’ll be surprised how underrated the product testing is…and the impact it can have on your next campaign!
Testing is not just about building the hype and getting people excited about your product (though these won’t hurt!).
It’s also about getting an insight into what to expect on the launch day.
And today’s story proves just that!
We are lucky to have a creator on the show who invested a lot of time and effort into product testing, and guess what?
On the first day of the campaign, they DOUBLED their funding goal.
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Robert Haddad who came up with the game-changing flashlight JordiLight.
Robert shares how we came up with the product idea, and how we used crowdfunding to connect with early adopters and get his product into people’s hands.
And it doesn’t stop there.
You’ll also get insider info on how the product got media mentions in publications like TIME magazine and why he recommends creating a VIP group for your product.
The key takeaway?
Testing all aspects of your campaign and having a scientific mindset can get you a long way.
It may seem like a lot of work but it’s easier than you think.
You just need to take the first step, and we hope that today’s show inspires you to do just that!
Just grab a pen and paper, and enjoy the listen!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- JordiLight on Indiegogo
- JordiLight
