Not gonna lie, launching an equity crowdfunding campaign is a little more complicated than doing a regular Kickstarter or Indiegogo.
If Kickstarter or Indiegogo allow some room for trial and error, with Reg CF you need to know what to do every step of the way.
That’s why, today we’ve brought on a guest who walked the same path, stumbled upon similar obstacles, and eventually launched a widely successful equity crowdfunding campaign.
We are so privileged to speak to the co-creator of Overplay, an AI-powered product that is set to take the gaming space by storm.
It all started in 2021 when the team raised its first pre-seed round through institutional and angel investors.
Fast forward to today, and their product has raised over $1.8 million on the equity crowdfunding platform WeFunder.
How did investors discover them?
How did they build a compelling landing page and how often do they update it?
And what strategic partnerships did they make to make their product stand out?
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Caroline Strzalka, co-founder of Overplay, about all the ins and outs of creating a million-dollar equity crowdfunding campaign!
You’ll hear Caroline share proven tips on raising investment capital from the crowd like how they use LinkedIn in a targeted way to reach investors, how they got their very first funding, and insider information on how they made $100k organically in a single day.
It’s such a great interview, we hope you enjoy it as much as we did!
And if you do, please take a second to let us know by leaving a positive rating or review on iTunes!
Resources and Tools Mentioned on the Show
- Book a coaching call
- Equity Crowdfunding Explained (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Overplay on WeFunder
- Overplay
