You’ll often hear that successful crowdfunding is about outperforming the competition in your niche.
But, in reality, there’s much more to it than that.
Because even if you do your best research, you still won’t know what budget your competitors put into it or what marketing tools they use.
You can’t even be sure about the outcome of your campaign.
But if your audience really understands and resonates with your product, chances are that you are on the right track.
And today’s story proves it!
We are speaking to a crowdfunding expert who has raised several successful campaigns.
Their most recent campaign raised 6-figures on Kickstarter for a product called Cocinaré ESSENCE, a game-changing electric coffee grinder.
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Hong Kong-based expert Hunter Ma about everything that happened behind the scenes of this success!
Hunter shares some amazing tips and information for first-time campaign creators, including how to create a winning launch plan, which marketing channel they used the most, and why he went to Kickstarter after several successful campaigns on Indiegogo.
Plus, you’ll get an insight into his experience with crowdfunding in Hong Kong.
One thing is for sure:
Anyone out there can bring a new product to the world.
You just need to put in the time and work.
Because once other people get their hands on this new product, it’s one of the most delightful and rewarding experiences that you can ever have.
Hope you learn tons of great advice from today’s podcast episode.
If you do find it helpful, go and leave a positive rating or review on iTunes. It’d mean the world to us!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- Subscribe for Weekly Crowdfunding Tips
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Cocinaré ESSENCE on Kickstarter
- Cocinaré
