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EP #457 The Marketing Strategy That Raised $126,632 🔥 From ONLY 38 Backers | WLKATA Robotics



If you’re planning to launch a Kickstarter, you’ll already know that the first 24 hours of your campaign are critical. 

And the more work you’ve put into the launch day, the better results you’ll see in those first few days.

So far, so familiar. 

But what are the actual steps you need to take in order to ensure a successful first day?

Today we are lucky enough to speak to a successful Kickstarter creator whose most recent campaign blew past their funding goal within the first 24 hours!

The campaign was such a huge success that it went 12 times beyond its funding goal, attracting $126,632 from 38 backers!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia of WLKATA Robotics about the steps they took in the pre-launch process in order to achieve this mega success!

You’ll hear Min share her two biggest recommendations for a killer launch day, the things she learned from designing bestseller products, and her strategy for making products stand out from the crowd. 

One of the key takeaways?

Creating something new is not easy. 

There are so many products launching every day, even in niche markets like AI and robotics.

That’s why you need to figure out what’s the best strategy to differentiate your project. 

A single word can do the trick, but it takes time and effort to get there. 

Today’s story offers a shortcut, plus some other proven tactics and recommendations for a great launch day.

If you enjoy today’s dose of inspiration and advice, please let us know by leaving a positive rating or review on iTunes. 

Resources and Tools Mentioned on the Show

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way.