Your crowdfunding campaign is only as strong as your community.
And here’s the thing:
Showing your potential backers who you are can be just as important as showcasing your product.
Yes, even those awkward first videos can be key to establishing trust and connection with your potential backers.
That is what today’s guest did and it really paid off for them when they launched their first campaign in 2020.
They recently went back to crowdfunding and launched a second campaign, this time raising over $147,010 on Kickstarter for a whole new product in the cleaning category.
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and creator Hannan Hakim get down to the nitty-gritty of launching a 6-figure crowdfunding campaign!
Hannan shares his formula for making a winning project video that strikes the right balance between personal and professional and offers insight into the one thing that really paid off for them with their first campaign.
Plus, he shares a tip on leveraging email newsletters to reach backers and grow your community.
One thing is for sure:
Backers are people just like you, and they see the work you put into the project regularly.
True, being transparent might sometimes bring negative feedback or copycats.
But in today’s show, you’ll learn why this shouldn’t stop you from putting your ideas out there.
It’s an incredible episode, packed with advice and cool facts that can really help you bring your ideas to life.
Hope you enjoy it, and if you do, please take a moment to leave a positive rating or review on iTunes!
Resources and Tools Mentioned on the Show
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Music Crowdfunding Secrets: Fund Your Next Album, EP, or Tour
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Skadu M1 on Kickstarter
- Hyper Lychee
