When it comes to crowdfunding, there’s one thing we can all agree on:
If you’re starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating.
And if you have a strong first day, this will massively help you with things like getting media coverage and going viral on social media.
Today’s story is an incredible example of that!
We’ve brought on a guest who has launched multiple successful campaigns in a very niche category.
Their second product took Kickstarter by storm, raising over $1.4 million, and they just raised 6-figures for their third musical instrument, Chorda.
In this episode of the Crowdfunding Demystified podcast, our host Salvador Briggman speaks to one of the brand’s founders, Adam McHeffey.
Adam gives a step-by-step guide on preparing for a successful first week, including their secret to getting unusually high customer engagement, keeping the momentum after day 1, and generating hype with the press.
Plus, you’ll hear his take on one of the most common myths about crowdfunding.
One thing’s for sure:
There’s always more to successful crowdfunding than meets the eye.
But once you have proven, tangible steps that you can follow, the sky’s the limit!
Hopefully, that’s what you will get out of today’s episode, as well as a fresh dose of inspiration!
If you find our work helpful, please let us know by leaving a positive rating or review. You’d make our day!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Chorda: A Musical Instrument for Everyday Life
- Artiphon
