Here’s the thing:
If you want to launch a killer crowdfunding campaign, you have to do it well.
You really need to build a community before the launch date and come up with an advertising strategy.
But most of all, you need to be willing to take feedback early on.
This works like magic and today’s story proves it!
Today’s guests got feedback on their product very early on.
Sometimes the feedback was hard to swallow and they questioned whether this was even going to work.
But getting all of this feedback became a key element to launching a $246,915 campaign on Indiegogo, and another mega successful one on Kickstarter!
Wonder what else went into it?
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield who raised two crowdfunding campaigns for a game-changing solar charger.
You’ll get a sneak peek into their pre-launch strategy, including how they managed to build credibility with the community, how long the development phase took them, and why they decided not to rely on organic traffic only.
Ultimately, crowdfunding is a fantastic tool, but it’s also a game.
So you have to be all in, even if you don’t have all the different elements sorted yet.
Once you start getting feedback on your idea, you’ve taken the first step toward creating something more tangible.
Hope you enjoy the episode, and if you do, please take a minute to let us know by leaving a positive rating or review. You’d make our day!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- The FREE Kickstarter Email Course
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Sego Charger on Indiegogo InDemand
- Sego Innovations
