EP #473 Founder of AvaWatz Breaks Down How They Raised $1.2 Million In Startup Investment

Crowdfunding is a powerful new way of raising capital but it does come with its challenges.

And perhaps the biggest one is reaching out to various audiences all over the world.

And here’s a little insider hack:

Once you tap into your fanbase, that is your most passionate believers, they can help you accelerate that reach.

That’s precisely what today’s speaker did and oh my gosh, they completely nailed it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Rajini Anachi, CEO of AvaWatz, who has raised over $2 million with equity crowdfunding!

Rajini had raised several funding rounds through VC channels when she came across equity crowdfunding.

This alternative type of fundraising helped her open doors that she didn’t imagine possible.

She launched her first campaign on StartEngine and raised 6-figures, and then went to WeFunder where she has so far raised $1,248,249 from only 385 investors!

In the interview, Rajini shares what were the critical factors to this success, how they prepared for the campaign launch, and how she managed to tap into different audiences using strategy and networking.

Ultimately, success is not a straight line.

The key is to not get lost along the way.

Today’s episode is designed to share a bit of that roadmap, along with our resources below.

We hope you enjoy the listen!