EP #486 How to Raise Over $5 Million on Kickstarter WITHOUT a Prelaunch | The Book

Are you worried your crowdfunding project won’t make enough?

Everyone knows you need a solid pre-launch to run a successful campaign, right?

Well, on this episode of Crowdfunding Demystified you’ll meet three incredible individuals who scored over $5 million on crowdfunding without a pre-launch campaign.

Your host Salvador Briggman is joined by Artur, Seva, Timur, three of the creative minds behind The Book: The Ultimate Guide to Rebuilding Civilization. This beautifully illustrated book is called an encyclopedia by some, but it is so much more and features hundreds of pages on the most incredible inventions throughout history. It was designed to inspire that childlike curiosity about how the world works.

And their crowdfunding campaign brought in over $2 million on Kickstarter and another $3.2 million on Indiegogo!

Not only did they surpass their initial goal of $150K, but they have the pleasure of seeing their product in the hands of nearly 30,000 backers…and they did it all without any serious pre-launch plan.

These creative geniuses attribute their mega success to their passion and enjoying the journey. But they also know the importance of financial planning, and you will learn how they used paid marketing, ROAS (Return On Ad Spend), and other advertising channels to make their campaign pay off.

If you are ready to start a rewarding campaign, then follow Artur, Seva, Timur’s advice and don’t focus on success. If you are loving what you do, then get out there and unleash your newest creative project on the world.