Are you worried your campaign won’t take off?
What if you hit the launch button and…nothing?
Join host Salvador Briggman to learn the exact strategies this startup company used to raise over $1 million on the first day, totalling a whopping $3.4 million on Kickstarter.
Kenneth Kohlmann and Candicee Liu, two of the creative minds behind this campaign, are today’s guests on the Crowdfunding Demystified podcast.
What began as a basic snowblower turned into a 7 year journey to create Yarbo, the world’s first modular yard robot. This all-in-one invention eliminates the mundane tasks of mowing the lawn, blowing leaves, and clearing snow to give you more time to enjoy the great outdoors.
But its about so much more than that. Ken and Candicee see Yarbo as a way to change people’s lives and give them independence through technology.
And how did Yarbo become such a crowdfunding success?
For Kenneth, the key is transparency: by being honest about what are product can and cannot do, you will capture the attention of backers and keep them captivated for the entire campaign. Candicee also emphasizes the power of thinking from the customer’s point of view, and even goes a step further to consider all backers as business partners.
Candicee and Ken will also show you how taking risks can pay off big. By delaying the initial shipping date and getting their backers on board, this power marketing team was able to deliver a truly ultimate product the backers loved.
And you will learn many more bold new tips to not only launch a successful campaign, but build a solid business.
Resources and Tools Mentioned on the Show
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Free Kickstarter Training Course
- Kickstarter Launch Formula (Get free audio book with Audible’s 30-day Free Trial)
- Yarbo on Kickstarter
- Yarbo
