EP #508 The Formula This App Used to Raise $140k on Kickstarter | Tergar

Do you have a non-profit that understands the need to adapt to new giving methods?

Or maybe you want to leverage technology to help make the world a better place?

On today’s episode of Crowdfunding Demystified, host Salvador Briggman goes in depth with Beth Korczynski, a long-time member and leader of fundraising for Tergar International. And her recent Kickstarter campaign raised over $140K from nearly 500 backers for their trailblazing new app.

Based on the teachings of Yongey Mingyur Rinpoche, Beth’s new campaign is raising money for Joy of Living, a life-changing meditation app that allows you to integrate it’s practices into your daily schedule while offering progress tracking and easy accessibility (from anywhere on your smartphone).

So what led this meditation-based company down this path? Beth sees crowdfunding as the perfect way for non-profit organizations to raise donations in our technology driven world. For Beth, Kickstarter allows them to raise the funds they need for app development PLUS spread their message to a new and broader audience.

One area of crowdfunding that Beth finds exciting is the ability of the entire community to track the momentum of the campaign, and see exactly how much money is being raised in real time.

But it hasn’t all been a smooth ride. Beth’s story will give you top-ranked tips on using paid advertising, being flexible to reach your target audience, and offering digital rewards (such as access to premium app versions). She will also enlighten you on the power of email marketing!

Apps can be powerful tools. Learn how Kickstarter allows you to stay on top of the changing world to bring your vision to life.