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How long should you prepare for a Kickstarter campaign?

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So, you’re thinking of launching a Kickstarter campaign.

But, how long should you prepare for the launch?

Will delaying improve your chances of successfully raising money?

I was asked this question as part of my new Ask Sal segment, where anyone can leave a voice recording to be played back on the podcast.

You can ask me about crowdfunding, marketing, or business!

On this Ask Sal segment, I break down the pre-launch process and reveal how long you should really spend on your campaign before going live.

kickstarter stats

In this episode you’ll learn: 

  • When you should launch a crowdfunding campaign
  • What you need to have together before launching
  • The difference phases in the pre-launch process
  • A huge mistake that crowdfunders make that you must avoid
  • Why you need to create an customer avatar and how to do it
  • Where you’re going to get most of your pledges
  • The time of the year that you should (or should not) launch

Links and resources mentioned in this episode:

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. ➤ Weekly Crowdfunding Tips