This is another “Ask Sal” episode of the podcast where you submit your questions and I answer them! Today, I answered a question from Matthew King who is a Senior Artist with Mindpipe. He asked:
“We have a Kickstarter running at the moment and we’re having trouble getting people to trust our company, even though we have amazing rewards. Do you have any tips?”
I think that this is one of my better Ask Sal podcast episodes. I share a lot of key advice for creating trust online, getting people to pay attention to your product, and ways to encourage backers and customers to take action.
There is a lot of psychology that goes into marketing and I really hope some of these techniques that I share aren’t used for nefarious purposes. Remember, you should first have a great product. Then, it’s time to market it.
If you enjoyed this episode, take a second to rate the show on iTunes or leave a comment.
Links and resources mentioned in this episode:
- Ask Sal a question
- Mindpipe
- 22 Immutable Laws of Marketing.
- Making your campaign go viral
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
