The from 2,991 backers for their new smart guitar, which connects via Bluetooth LE to your iPad, iPhone, Mac so you can play guitar with any of the 100’s of compatible MIDI apps available.
The project has received rave reviews from backers, and media publications like TechCrunch and Digital Media Academy.
In this episode of the CrowdCrux Crowdfunding Podcast, we’ll talk about the team’s approach to crowdfunding, how they’ve run two successful campaigns, and the best practices that they’ve discovered by running their campaigns.
Listen to the podcast below. You can subscribe on iTunes here.
In this podcast episode, you will learn
- Why the Jamstik team decided to go with Indiegogo for their first campaign and Kickstarter for their second.
- The importance of education marketing and handling questions about crowdfunding when running a campaign.
- How the team maintained momentum throughout the Kickstarter campaign and kept backers interested in the project.
- Conducting community outreach and building a community around your product.
- Whether or not ads were effective for the project and ways to improve organic sharing.
- Where the pledges came from throughout the campaign.
- The importance of lead generation leading up to the launch of the Kickstarter.
- How to rank well in the “Kickstarter discovery” section and get organic pledges.
Podcast Episode Show Notes
- This podcast episode is sponsored by The Gadget Flow: Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project. Their product discovery platform has 3 million monthly visitors, 55,000 subscribers, and they have helped over 2000 customers with promotion thus far.
- . Jamstik Indiegogo campaign ($178,224 raised).
Kickstarter Campaign
Indiegogo Campaign
- Although the guitar uses real strings and frets. The sound they make is digital. You don’t have to worry about tuning or playing off key.
- It’s easy to learn how to play the guitar using the jamTutor app series.
- For every 15 Jamstik+ that are pledged to, the team will give one Jamstik away to education institutions to get music in the hands of more kids.
- A comparison of different fulfillment centers that you can use (click here).
