Thinking of crowdfunding in 2018?
Should you launch on Kickstarter or Indiegogo?
To start the year off right, I’m going to share with you the key differences between Kickstarter and Indiegogo, along with which is BEST for you.
Not all projects are created equal. Some projects are a better fit for Kickstarer. Others should look into Indiegogo.
By the end of this comprehensive training video, you’ll gain a clear understanding of how these two major crowdfunding websites compare.
We’ll discuss the differences in functionality, community, and of course, marketing.
I’ve shared the video with you below!
Woot woot! Doesn’t that make a little bit more sense?
You now have a crystal clear understanding of the major differences between Kickstarter and Indiegogo.
We talked about the history, functionality, and community differences between these two platforms. I also made some recommendations!
If you enjoyed this video, take a second to subscribe to my YouTube channel!
Not all categories are created equal
Every crowdfunding category has a unique set of best practices. What you need to do to surpass your fundraising goal in the publishing category is different than in the technology category.
If you dig into the archives of my podcast, Crowdfunding Demystified, then you’ll discover various types of projects that successfully raised money from the crowd.
You’ll quickly realize that creators who launch projects in categories like Publishing, Theater, Film, and Dance tend to see the majority of their pledges coming from their own social network.
If you’re launching under these categories or others, then you’ll likely be “bringing the crowd.” You won’t see that many strangers become backers.
This valuable insight will help you plan your time leading up to the launch of your campaign. You also won’t waste money advertising to people who aren’t interested in your project.
I talk a lot more about this in my book, the Kickstarter Launch Formula, which is available on Amazon and Audible.
On the flip side, projects in other categories like the Design, Technology, and Gaming segments WILL experience backing from strangers.
If you’re launching under these categories, then you have the opportunity to make this a smash success that gains attention within the overall crowdfunding marketplace.
A big crowdfunding mistake
Now that you know some of the differences between Kickstarter and Indiegogo, you might be thinking of outsmarting the system.
You know what I’m talking about… launching a project on both of these websites.
This is a big crowdfunding mistake. Here’s why.
While yes, these two websites function as marketplaces, it’s not the same as simply selling your products retail in both Walmart and Target.
A crowdfunding campaign is a fundraiser that requires a launch strategy. Every entrepreneur will tell you that a tremendous amount of effort, money, and marketing goes into a successful campaign.
You can hear a lot of these stories on my forum.
When you launch two campaigns on separate websites, it divides your:
- Focus and attention
- Human resources
- Financial resources
- Advertising budget
This is a highway to failure. I’ve never seen a creator do this successfully. Even if you were successfully, your reward fulfillment would be very complicated.
Rather than trying to beat the system, it’s best to focus all of your attention, energy, and budget on one campaign that you either launch on Kickstarter or Indiegogo.
Where to Get Started…
Most crowdfunding campaigns FAIL because they don’t have access to the right strategy or the best practices when it comes to launching on Kickstarter or Indiegogo.
As you go through this launch process, you’re going to want to seek out teachers, mentors, and partners that you can learn from. These people should help guide you along the path.
My goal when I started this blog was to put out educational information for those entrepreneurs and creative types that are launching new campaigns.
This mission has taken me far past my original vision. I now put out content via a podcast called Crowdfunding Demystified and a YouTube channel.
I’ve created multiple communities where creators can interact with each other and ask questions. One of which is KickstarterForum.org.
Finally, for those students who are serious about crowdfunding, I have books that are available on Amazon, like the Kickstarter Launch Formula, and online training courses.
If you’d like a step-by-step course revealing some of the secrets when it comes to Kickstarter, you can sign up here.
As you can see, there are a lot of places where you can get started. It really just depends on how you like to learn and how serious you are about raising money for your passion.
For me, my proudest moments are when a reader, listener, or viewer send me an email with a crowdfunding success story. Often times, I will have them on my podcast to share that story with you.
These success stories are a testament to value of preparation and education. The people that you surround yourself with, the information at your disposal, and your overall approach will ultimately determine whether or not you are successful.
