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Wow! As you know, crowdfunding is a roller coaster of emotions. When, the Litho Hammocks team first started their Kickstarter project, they saw a trickle of pledges, but nothing like they were expecting.
Their hopes were down, success seemed unattainable, and their prospects looked grim.
But then, something happened and they really came back in a huge way.
They rocketed past their funding goal in the last week of the campaign and went on to raise over 200% of their initial target.
In our conversation, we talk about what exactly caused this enormous pledge growth and how they were able to turn around a failing campaign.
The good news is that you can implement some of the same techniques that they used and crowdfund your dream project. I hope you enjoy the interview!
In this episode, you will learn:
- How the Litho Hammocks team raised $40,166 on Kickstarter from 574 backers.
- Why the team gathered so much momentum towards the end of the campaign.
- The step-by-step process used to create the initial prototype.
- A compelling story behind the reason the team started this company.
- Something that surprised the team when they started getting pledges.
- The most effective techniques the team used to exceed their fundraising goal.
- How to do cross-promotions with other campaigners.
- The team’s approach to ranking better on Kickstarter.
- What Ltitho Hammocks would have done differently.
Podcast episode notes
- Litho Hammocks Kickstarter campaign
- Litho Hammocks website.
- How to launch a successful Kickstarter project.
- Alibaba
- Global Sources
- Funded.Today
- Mailchimp
- WordPress: I recommend using Bluehost for your hosting, which is what all my sites use!
- Woocommerce plugin.
- Advertising guide for your project.
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They help you ship out your perks and products to your backers!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2,500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
