You’re about to get a backstage pass to one of the coolest Kickstarter campaigns that I’ve seen in a while.
Not only is the product amazing, but the strategy this entrepreneur is using to coordinate a powerful Kickstarter launch is on point!
The first time I met Shirley Tan, I was blown away by her incredible business success. She has sold multiple businesses, one of which she grew to 30 full-time employees and $6.5 million in revenue.
For any entrepreneur, this is a remarkable feat, but compound that with the fact that she’s a female business owner and you get a double-punch knockout. Shirley has a proven track record of delivering exceptional value to her customers.
All the while as she’s been starting and growing companies, Shirley has wrestled with a personal problem that actually plagues many of us (myself included). I’m talking about the persistent lower back pain, neck aches, and overall strain that comes from prolonged periods of sitting.
This is a real problem that seriously affected Shirley’s life for more than 12 years! She sought out treatment after treatment and was seen by ten different doctors ranging from Orthopedic surgeons to Chiropractors and Physical Therapists.
At one point in time, her doctor wanted her to STOP working because the pain was getting so bad. That would have meant abandoning her normal life and, quite possibly, the end of her entrepreneurial career.
Rather than giving in, Shirley came up with a never-before-seen solution that I think is going to surprise you. She also put into motion an extremely effective strategy to launch the project on Kickstarter.
You’re about to hear our candid conversation covering this finding, how she’s been able to assemble an all-star Kickstarter team, and most importantly, advice she has for other entrepreneurs.
Links and Resources Mentioned in This Episode
- The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
- Posture Keeper | Pain Relief & Perfect Posture in 60 Seconds
Nothing was working, but then…
At first, nothing was working to alleviate Shirley’s neck and back pain. She tried everything under the sun, but at most, it helped for a short time. None of the solutions out there actually addressed the core source of her persistent pain.
One day, at the chiropractor’s office, her doctor said, “You need to stop being on the computer.”
“No…can’t do that,” she said. As a lifelong entrepreneur, most of her work was done on the laptop and it would be impossible to change that.
“Then just stop leaning forward. It’s pinching your nerves. There is technically nothing wrong with you except you’re in pain. You’ve done every test there is do… all negative. So, the only logical culprit is your posture. You’re sitting badly.”
After visiting the doctor that day, Shirley started to brainstorm.
How could she eliminate the harmful effects of bad posture with some kind of device that would prevent her from leaning forward?
She racked her brain for an answer, but it wasn’t until her son came home that a lightbulb went off!
Her son was throwing out his old school backpack – something that she’d seen hundreds of times before. However, this time, it was different. She had an idea.
“What if I had something that held me back while sitting?” Shirley thought. “Would that solve the leaning forward issue that was the root cause of my back and neck pain?”
So, she tore the backpack apart, attached the needed pieces and tried it for 2 weeks straight. Sure enough, over that period of time, the radiating sensation of pain subsided, her chest walls, usually tight, loosened up.
She was even able to raise both my hands to the ceiling, which was something that was difficult for me to do. That’s when she knew a product like this could help other people improve their posture and reduce their pain.
Over the next few months, she’d work on prototype after prototype, perfecting the design.
New patent-pending technology…
Unlike other products out there, Posture Keeper attacks the problem at the source. It prevents you from leaning forward, which is the source of bad posture and strain.
Slowly, this trains your body to have naturally better posture. It also immediately begins to help the problem and can be used on any office or desk chair.
When Shirley first showed me this, I had my doubts. But slowly, she started to win me over. I started to examine some of the technology behind Posture Keeper, how it works, and also the glowing testimonials that she was accumulating.
Quite frankly, I am surprised that someone hasn’t thought of this kind of solution sooner, but it could be that everything out there is focused on the symptoms or back and neck pain rather than the root cause.
At first, I wasn’t sure, but after thorough review and seeing all of the people who like Posture Keeper, I was happy to lend my name to this product and help out with its launch on Kickstarter.
I don’t know how long the early bird specials are going to last with this project, but at the time I’m writing this, you can get a super big discount on Posture Keeper at 45% off.
This launch special won’t last forever. There is also subsidized shipping (pretty freakin’ cool). If you suffer from:
- Neck pain
- Back pain
- Persistent slouching
- Poor posture
- Hunching or slouching
I urge you to go and learn more about Posture Keeper. It might be the answer that you’ve been searching for!
Either way, you can reach out to Shirley and get to know more about her and her story. Their team is incredible. They’ve done a great job with their launch. I’m proud to have known such a dedicated female business entrepreneur!
