I just got the chance to interview a researcher at the University at Buffalo School of Management on the factors that impact crowdfunding success.
The study’s co-author, Christopher Courtney, is a Western New York Prosperity Fellow and doctoral student at UB School of Management. He brought a lot of great insights to the podcast.
In this study, the team tracked and analyzed 170,000 Kickstarter campaigns to uncover the factors that affect crowdfunding success. Specifically, they looked at the impact of your images, video, and the comments on your campaign.
Not only do we talk about best practices when launching a crowdfunding campaign, but we also discus further areas that must be researched in the future.
Table of Contents
hide
In this episode, you’ll see:
- How including images or video in your campaign can affect your success
- Whether or not comments on your campaign matter
- What backers and customers actually CARE about
- Best practices for launching a Kickstarter campaign
- The challenges of conducting crowdfunding research
Links and resources mentioned in this episode:
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
- My mini-thesis study.
- Ethan Mollick
- The Dynamics of Crowdfunding: An Exploratory Study
- Kicktraq
- SentiStrength
- Episode 75: $1.3 million Raised With 3 Kickstarter Campaigns
