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How To Raise $410,000 on Kickstarter With NO Engineering Experience

You don’t have to be a savvy engineer to design a product and raise money on Kickstarter.

Today’s podcast guest was able to raise over $400,000 with two successful product-based Kickstarter campaigns, and guess what? He’s not an engineer!

Jake Miller launched his first Kickstarter campaign for the Duo Coffee Steeper in his late twenties. He then went on to develop several more products for his startup, Fellow, which has attracted a slew of raving customers!

Recently, Jake launched a second Kickstarter campaign for Stagg EKG, The Electric Pour-Over Kettle for Coffee Lovers. Thus far, the campaign has raised $216,599 and it still has 45 days to go!

In our interview, Jake shared how crowdfunding has transformed his business and the exact steps that he took to get backers. You’ll even discover why email list segmentation translated into a surge of pledges!

I hope you enjoy the podcast episode. Make sure that you subscribe to the show on iTunes!

Links and Resources Mentioned

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers. 
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
  • Stagg EKG Campaign
  • Duo Coffee Steeper
  • Fellow Products
About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. ➤ Weekly Crowdfunding Tips