Sabrina is the National Marketing Director of RaiseHope.org, a Canadian online fundraising platform. In this episode of the nonprofit and charity fundraising podcast, we talk about how to raise money for a charity organization or a nonprofit. We also talk about how their crowdfunding platform differs from others.
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
Don’t forget to take a second to rate this podcast on iTunes. It helps out the show and is a great way to thank RaiseHope for providing some awesome information about online giving.
You can also leave a comment on this article with any questions that you have or tweet to them.
You can listen to the podcast below or on iTunes.
Podcast Show Notes
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
- Links: Company Website. Company Twitter.
- RaiseHope has a Perk Marketplace where donors can choose rewards like a $5 gift card if they pledge $15. All of the perks in this marketplace are e-gift cards. This sets them apart from other fundraising platforms.
- The cost of all of the perks in the perk marketplace for nonprofits and charities is 42.5%. If a perk is “give $20 to get a $10 starbucks giftcard,” then the cost of that perk tier is 42.5% and the remainder goes to the fundraiser.
- The cost of using RaiseHope is 5% of your funds raised for the flexible or fixed funding option.
- A person would do an “all or nothing” type of fundraising campaign if their ability to deliver perks or rewards is directly tied to them raising their fundraising goal. For more info see this article.
- There are a lot of misconceptions around crowdfunding. The longer crowdfunding is around, the more educated people will become and how it works best. You need to bring your own crowd. Most people think there are people out there scouring the internet with bags of money to support your project and that’s not the case.
- Crowdfunding is work. You need to bring your own crowd, do a lot of the planning up front, and you need to share your campaign. You need a plan to market the project.
- Your network will affect how you go about marketing your campaign. Crowdfunding is best used when it’s initiative-based.
- Charities can create a partner page on RaiseHope to engage in a peer to peer fundraising campaign where their donors raise money from their own social network. You can learn about the peer to peer fundraising process here.
- In our previous interview with Rose Spinelli, we talked about how to encourage people to share charity-based campaigns on social media.
- Fiverr services are best used for creating tangible assets, like a video, a logo, or design t-shirts. It’s not a good idea to use it for marketing services.
- RaiseHope mainly helps with idea generation for perks with their free consulting calls. RaiseHope also helps with crafting your organization’s story, which can be used to enhance the campaign or PR outreach.
- You should always be updating your donors and celebrating your progress to keep them engaged with your campaign.
- The website also has functionality to raise money around an event from sponsors, donors, and to sell tickets.
- You can donate from anywhere in the world, but charitable tax receipts are only available for Canadian charities at the time of writing.
- Incorporating mobile giving into an online fundraising campaign is a natural progression and where the industry is headed.
