Recently, Kyle Koster reached out to me about a proven strategy that he developed to launch several successful Kickstarter campaigns.
His email read, “I’ve enjoyed following CrowdCrux and some of the articles you’ve posted over the past few years. I started a guitar accessory company called Hogjim: Music Imports on Kickstarter a while back and we were in contact…
I have a bunch of experience from my guitar accessory company and living in Hong Kong for a few years as well as now handcrafting products in the USA!“
Long story short, I invited him on the podcast to talk about his approach to raising money on Kickstarter. Remember, he didn’t just do this once. He did it FOUR times with different campaigns in different industries.
He shares A LOT of great insights about building a brand on Kickstarter and launching an ecommerce company from scratch. Hope you enjoy our conversation!
In this episode, you’ll learn:
- How to use Kickstarter to build a brand
- Nontraditional marketing techniques
- How to build up an Instragram account
- The percentage of pledges that came from Kickstarter vs External
- How Kyle announced each campaign
Links and resources mentioned in this show:
- Shopify
- Kyle’s Kickstarter campaigns
- DSLR camera
- Creative Cloud
- Range Leather
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
