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Should you have variations in your Kickstarter rewards?

In this episode of the podcast, Franz Widmaier submitted a question for his upcoming Kickstarter campaign for Battle Kids, armor and weapons that keep kids safer while they play!

He asked, “Should I run a Kickstarter campaign to raise money for armor of different sizes or should I focus on one size?”

battle kids

I think that the root of the question is how much variation should you allow for your perks and how will that effect the audience for your project and the fulfillment of your rewards.

I answered his question on this podcast episode and added my two cents on the topic of structuring your Kickstarter rewards. Hope you enjoy it!

Links and resources mentioned in this episode:

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. ➤ Weekly Crowdfunding Tips