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My inner child is jumping up and down as I write this post. Why?
Because the campaign that I interviewed today is so cool. I wish I had one of of their smartphone controlled planes when I was a kid.
Tobyrich.vegas is a new gaming drone that syncs up with your smartphone so that you can have dog fights and air races with your friends.
You can fly the airplane around the office, outside, or hook up joysticks for precision-controlled flying.
If you don’t have a drone, you can still download the gaming app and be an anti-aircraft shooter. How awesome is that?
As much as I love it, the crowd really loved it. That’s why they were able to raise €102,003 on Kickstarter from 587 backers.
I was blown away that these guys were willing to share the step-by-step process they used to hit their Kickstarter goal. As you’ll see PR was a big part of their success.
After listening to the interview, I invite you guys to get started on the press release by submitting a free or enhanced press release with our partner site.
In this podcast episode, you’ll learn:
- The hidden benefits of launching a Kickstarter campaign
- Techniques for improving your project
- How crowdfunding has changed over time
- The hardest part of preparing for a crowdfunding campaign
- What Toby did to get featured by different media outlets
- Where the pledges and backers came from
- Tips for maintaining momentum
- What drove backers to pledge
- Manufacturing and fulfillment advice
Resources and links mentioned in this episode:
- TobyRich Company Website
- Smart plane
- Shopify
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They’ll help you streamline the shipping process and get those perks out to your backers! They also integrate with BackerKit.
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry. Visit BackerKit.com to find out more and lock in a discount if you sign up for a free trial before your project campaign ends.
