Dr. Liz Bales invented the NoBowl Feeding System, which raised $136,000+ from nearly 2,000 backers and met its goal in 4 days and 4 hours. This system enables cats to fulfill their natural hunting instinct.
In our conversation, we talk about a lot of different topics, but the one thing that stood out to me about this campaign was that they didn’t have a big email list.
From earning media attention to developing a prototype, Dr. Bales breaks down why her Kickstarter campaign was so successful when so many fail.
These are techniques and strategies that you can apply to your own entrepreneurial endeavors!
Table of Contents
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In this episode, you’ll learn:
- How long it took the team to prototype and test the product
- What they did to get funded in 4 days and 4 hours
- Why cross-promotion with like-minded campaigns is powerful
- The importance of launching a blog
- How the team earned media attention
Links and resources mentioned:
- NoBowlCat website
- Start a blog on BlueHost
- SquareSpace (for their site)
- Another Female Entrepreneur
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
