The Miggo team has stumbled on a strategy that allows them to consistently surpass their fundraising goal on Kickstarter.
They’ve formulated a dependable way to launch new products with crowdfunding and rack up thousands of pre-orders.
At the time of writing, the team has raised over half a million dollars on Kickstarter and is planning the launch of their next campaign.
Crazy, huh?
What’s even cooler is that this company had very humble beginnings. Over time, with the help of crowdfunding, they’ve grown into a go-to online store for photography accessories.
In this interview, Guy, the marketing brains behind these projects, shares everything that you need to know before you launch your product on Kickstarter or Indiegogo.
Links and Resources Mentioned
- The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
- Miggo Kickstarter Campaigns
- Miggo Website
- Jellop
- Get in the Media (free course)
