The 3D Racers Indiegogo campaign is a great example of a crowdfunding campaign that, through thorough preparation and pre-launch marketing, raised a fair amount of capital and surpassed their $25,000 goal.
Marco D’Alia and his Italian team demonstrated that it doesn’t matter where in the world you are from, you can still take advantage of crowdfunding and raise money for your dream project. In this interview, we go in-depth as to how he raised 117% of his goal and got a slew of positive media attention. We also talk about the customizable racing game and how it uses smartphone technology and 3D printing to make a real-life Mario Kart experience.
After listening, if you enjoyed the episode, take a second to rate it on itunes and leave a comment below! I’ll be forwarding any questions to Marco that are left in the comments section.
In this episode, you’ll learn:
- Why 3DRacers went with Indiegogo over Kickstarter.
- The reason 3DRacers launched a crowdfunding campaign.
- How the team decided to set their Indiegogo goal.
- Where backers came from throughout the project.
- How Marco and his team were able to get on so many online publications.
- The research and planning that went into the launch of the Indiegogo.
- How the Indiegogo InDemand program works.
- The evolution of new products from idea to prototype.
- How launching a crowdfunding campaign is different in Italy.
Show Notes
- This episode is sponsored by Fulfillrite: Indiegogo and crowdfunding reward fulfillment and shipping services.
- Free crowdfunding course: Click here.
- Our other podcasts: Click here.
- Get the show on iTunes or Stitcher.
- Indiegogo Campaign.
- 3DRacers Website.
- 3DRacers Twitter.
- The 3DRacers Editor.
- 3D Hubs (Campaign Partner)
- Indiegogo InDemand Program.
