Wow! I can’t wait for you to listen to this podcast episode.
Connie and Francois of Origami Unicorn raised $115,260 from 1,573 backers for . But that’s not the best part.
They did this all with an initial goal of only $15,000!
We talk about everything, including how they came up with the product, found manufacturers, and then launched a successful crowdfunding campaign, which raised more than they ever imagined was possible.
You can see some of the images of their product below.
In this episode, you’ll learn
- How long it took to put together the project.
- Why the campaign hit its goal within the first three days.
- Ways to improve visibility within the Kickstarter community.
- The types of emails that the team used to get subscribers onto their project page.
- Whether or not blogs and news sites drove pledges to their project.
- How the product’s target market changed over time.
- The team’s approach to stretch goals.
- The pricing strategy for their crowdfunding campaign.
- Tips for finding a manufacturer and shipping out your rewards to backers.
TUO: The Ultimate Travel Undergarment Organizer Kickstarter Campaign
Resources and links mentioned in this episode
- Fulfillrite: Kickstarter and Indiegogo reward fulfillment services. They help you ship out your rewards to backers and customers!
- How to run a successful Kickstarter project course.
- TUO: The Ultimate Travel Undergarment Organizer
- Origami Unicorn Website.
- Hacking Kickstarter Blog Post
- SquareSpace
- BetterBack Kickstarter Campaign (inspiration).
- MailChimp
- Productivity PR
- Funded.Today
- BackerClub
- What are stretch goals?
