Listen to this podcast episode on the go! Download the podcast on iTunes.
If you’re reading this, you’re already doing what 90% of creators DON’T do before launching a crowdfunding campaign.
And that’s create a launch strategy!
But, it’s hard to craft a plan, figure out the Kickstarter or Indiegogo marketplace, and line up backers before you launch.
Heck, it’s even hard to figure out whether or not your product or project is a good fit for crowdfunding!
That’s why I brought Elena Mikhaylova onto the podcast to share what she’s learned from consulting on literally 100+ crowdfunding campaigns.
This is the perfect podcast episode to listen to if you want to get the real deal on crowdfunding, straight out of the mouth of an industry veteran.
In this episode, you’ll learn:
- What Elena has learned from consulting on over 100 campaigns
- Things Elena learned from her first failed campaign
- The types of conversion rates you can expect for a crowdfunding campaign
- How to go about doing Facebook ads
- How to know if crowdfunding is a good fit for you
- The ways categories differ on crowdfunding platforms
- The sweet spot for pricing products
- What goes into setting up a good landing page
- The differences between Indiegogo and Kickstarter
- Why international backers matter
Links and resources mentioned in this episode:
- Crowdfund Productions
Yesware-
WordPress landing page (I recommend checking out Bluehost, what I use, for hosting.)
- Fulfillrite helps you ship out rewards to your Kickstarter and Indiegogo backers!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
