I find it tremendously inspiring that two Italian female entrepreneurs were able to raise $675,614 on Kickstarter for their children’s book, “Good Night Stories for Rebel Girls.”
But, the story gets better. Francesca Cavallo and her partner Elena Favilli moved to to Silicon Valley 4 years ago to start a children’s media company. About 3 years later, they made a hard choice and decided to move to LA to double down on the media aspect of their company.
Throughout all of the hustle, the founders stayed committed to their dream. They wanted to re-invent fairy tails for young girls and bring inspiring women to light, like Elizabeth I and Serena Williams.
On launch day, all of their preparation paid off and they quickly surpassed their goal. They then wrote me an email, asking to share their experience with the CrowdCrux community.
“We’d like to share the techniques we used that allowed us to raise this much money with just $1,500 in paid media and no PR agencies.
The campaign so far was covered by Huffington Post, Real Simple, Bustle, and many more. We’re going to be on BBC Radio, The Establishment and Vanity Fair next week.”
Quite simply, we need more female entrepreneurs. When I was in college, I interned at Springboard Enterprises and learned about the HUGE funding gap between male and female business owners.
I hope this episode inspires YOU to take action. It’s an example of what a hardworking team is capable of, regardless of their race, sex, or ethnic background.
In this episode, you’ll learn:
- What it’s like as a female entrepreneur in Silicon Valley.
- The exact strategy they used to get on the Huffington Post, Vanity Fair, and more.
- Why email and Facebook were the MOST important sources of pledges.
- How the team got people on their email list (4,000 people).
- A SECRET goal the team had for the campaign.
Links and resources mentioned
- Good Night Stories for Rebel Girls Kickstarter Campaign
- Timbuktu website
- 500 startups
- WordPress: What their site uses.
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry.
- Apparoo, a newsletter for parents with about 100,000 active members.
