It’s quite rare that I come across a team that has launched not one, but three successful Kickstarter projects.
It’s even more unusual that such an accomplished team is willing to share the precise steps that they used to raise a cumulative $2.6 million through crowdfunding.
But, they are committed to inspiring other crowdfunding campaigners with their story and elegant product design.
The message is loud and clear.
If you deeply care about something, the way that Hidden Radio cares about audio quality and slick industrial design, then you can bring a product into the world that reflects those values.
Projects like the HiddenHub are no longer part of a “crowdfunding phenomena.” They are part of a movement.
They are the beginning of a dramatic shift in the way we create and finance new products. You can take your first in joining this movement by listening to this team’s amazing story!
Total raised on Kickstarter: $2.6+ million
Total backers on Kickstarter: 11,139+
Total successful campaigns: 3
In this episode, you’ll learn:
- How the team comes up with revolutionary product ideas
- How the Kickstarter ecosystem has changed over time
- Where the backers came from for each successful campaign
- The one thing that the team recommends first-time campaigners do
- How the team to put together an engaging video
- What you need to do to get people to pledge after they see your campaign
- How to write ad copy for your campaign
- How the PR arena has evolved and changed towards Kickstarter campaigns
- Facebook marketing advice
Links and resources mentioned in this episode:
- First Kickstarter
- Second Kickstarter
- Third kickstarter
- DSLR camera
- Shipwire
- Floship
- PCH international
- Shopify
- Fulfillrite: Get help shipping out your rewards to your Kickstarter and Indiegogo backers. They also help with fulfillment if you’re looking to build an ecommerce company!
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry. Visit BackerKit.com to find out more and lock in a discount if you sign up for a free trial before your project campaign ends.
